1 Editorial
Switzerland needs more Mobility
There is no shortage of challenges for Switzerland, a country dependent on cars. The nation’s roads are overloaded, and the number of hours spent in traffic jams has reached a record high, according to the Swiss Federal Roads Office (FEDRO). At the same time, cities are reducing the number of public parking spaces to create space for green areas and non-motorised traffic. And in November 2024, voters rejected a proposal to expand the motorway network. These headlines from recent months summarise the ambivalent relationship of the Swiss towards their cars. We may own an incredible 4.8 million cars, but we know that we cannot continue this way.
2 Annual profit/loss
2024 in brief
a Mobility car can be found in one in four municipalities
In 2024, the Mobility Cooperative focused on its core business. Intelligent and intuitive car sharing is to be further expanded as a model for success. More than 3’000 cars are currently operated at 1’600 stations, more than 600 of which are fully electric vehicles. Mobility is now available in over 500 municipalities and has 285’000 users (+7’000). The range of services is particularly concentrated in the eight largest cities, where the nearest station is on average less than 300 metres away.
The result of CHF -1.1 million is better than expected
For 2024, a turnover of CHF 81.7 million resulted in a loss of CHF 1.1 million, which is better than expected. While general costs were kept low, the cooperative continued to invest in digital development and expanding electric mobility. Mobility’s finances are healthy and the cooperative is consciously investing in the future in order to further expand its services.
Highlights
One Mobility car replaces 18 privately owned cars
Thanks to our car sharing offer, there are around 40’000 fewer privately owned cars in Switzerland. This is the finding of an independent report that examined the impact of Mobility on traffic. This saves parking space on a massive scale – space that is then available for other uses. Find out more in the environment report.
Available in 500 municipalities
Mobility is now available in one in four Swiss municipalities. It just goes to show that car sharing is playing an increasingly important role in both metropolitan and rural areas. This increase is due in no small part to collaborations. Since last year, municipalities, residential complexes and companies have the option of establishing local car sharing through sponsorships.
High user satisfaction
The majority of Mobility car sharing users are satisfied with the service and would recommend the company. This is shown by the latest survey based on the Net Promoter Score (NPS), in which Mobility achieved a fantastic 63.6 points (up 6 points on the previous year). This puts Mobility in the «excellence range» (on a scale of -100 to +100).
V2X Suisse pilot project completed
In the summer of 2024, Mobility completed the V2X Suisse pilot project. Over a period of one and a half years, 50 bidirectional electric cars (Honda e) were tested as part of the fleet – together with six partners and the support of the Swiss Federal Office of Energy (SFOE). The cars not only drew electricity, but also fed it back into the grid when needed. Conclusion: the era of bidirectional electric cars is coming, but it will be a few more years before the technology is widely used.
«abgfahre» podcast launched
Time and again, Mobility cars are the scene of touching, weird and dramatic stories. This is why the 2024 cooperative has launched the «abgfahre» podcast. Host Manuel regularly takes listeners on a 20-minute journey of discovery into the world of Mobility. You can find the podcast on all the usual streaming platforms and, of course, the Mobility website.
One in five cars is electric
At the beginning of last year, Mobility put its 500th electric car into operation in Baden – with a special design created by the artist collective REAL Crew. By December, the number had risen to over 600, meaning that one in five vehicles in the fleet is now fully electric. By comparison: less than one in twenty Swiss cars is an electric car.
Strengthening as an employer brand
Specialists are in demand, which is why it is increasingly important for companies to position themselves as attractive employers. In relation to this, Mobility launched an employer branding initiative called «MORK» (a contraction of «more than just work») last year to motivate potential employees to join us in shaping the mobility of the future. A fast result: the number of applications has already increased.
4 Mobility in numbers
More vehicles and high levels of customer satisfaction
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627
One in five Mobility cars is now fully electric.
285’000
76’000
Becoming part of the cooperative allows you to benefit from particularly attractive rates.
63.6
User satisfaction has increased again – with an «excellent» score (scale: -100 to +100)
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Magnum Paulino — TEAM LEADER OF THE 24H SERVICE CENTER
«It is important to me that the focus is on people.»
5 Working at Mobility
Heading into the future with shared values
Car sharing needs to be simple and reliable. This requires many motivated specialists who pursue common goals and share values. That is why Mobility introduced new corporate values in 2024. Some 60 employees were involved devising the new values. The bottom line:
- We are genuine and caring.
- Because we learn, we change and grow.
- We are reliable, organised and efficient.
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With these values, Mobility’s 240 employees pursue the strategic goal of offering better, more sustainable and, above all, more car sharing in general. They challenge each other, share their knowledge at Lunch & Learn sessions, do sports, and celebrate and unwind together. Whether in the modern offices in Rotkreuz or out and about, Mobility offers all employees an environment in which they can flourish. It is no wonder, then, that surveys often cite the «spirit of Mobility» as a particularly positive aspect.
Joel Faria — FLEET MANAGEMENT
«The flexible working hours fit in well with my studies.»
6 Cooperative system
Matthias Wunderlin – new member of the Board of Directors
At the general meeting in April 2024, the Mobility delegates elected Matthias Wunderlin to the Board of Directors. He succeeded Rolf Georg Schmid, who, after twelve years, had reached the maximum term of office. Previous members Markus Mahler, Carol Chisholm, Rebecca Karbaumer and Raoul Stöckle were also re-elected.
At the end of the year, Chairman of the Board of Directors Markus Mahler announced that he would be stepping down from his position after five years. Among other things, he would like to devote more time to operational tasks again, and in particular to his own company. Therefore, at the 2025 conference of delegates, Raoul Stöckle, who has been a member of the cooperative’s Board of Directors as Deputy Chairman since 2023, will be taking over as Chairman. The delegates will also elect a new member of the Board of Directors.
«Car sharing is the key to reconciling mobility and sustainability. I am delighted to be able to accompany the Mobility team in this phase of growth and digitalisation.»
7 Social media
More visibility and commitment
Elena Lobina — Administrator
«My apprenticeship at Mobility was great. It could not have gone better.»
In 2024, we further expanded our presence on social networks and achieved impressive results. With a total reach of 7.3 million and 200’000 interactions on our channels, we have successfully increased digital visibility and engagement.
Last year, Mobility’s social media activities included LinkedIn, Instagram, Facebook, TikTok and X, where we specifically addressed our community, shared valuable content and increased our interaction with our target group.
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These figures underline the importance of our social media strategy and show the great potential for further growth and engagement in the years to come.
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