Annual Report 2025

For the Environment Report 2025

1 Introduction

We grow for our customers

Dear cooperative members and friends of Mobility,

Sometimes impressions can be deceptive. On the surface, 2025 seemed like a rather quiet year for Mobility – with no high-profile pilot projects or major changes to the car sharing service. But behind the scenes, important decisions were made and projects launched that will be visible and tangible to our customers in 2026 and beyond.

The cooperative is currently at a crossroads: as Switzerland’s biggest car sharing provider, we have built up an impressive fleet, are represented throughout the country and can be found practically on every corner of every city. However, the number of vehicles has plateaued over the past few years. At the same time, the organisation has grown – both in terms of infrastructure and the number of employees.

One year ago, the Executive Board and the Board of Directors adopted a growth strategy. The plan is to practically double the car sharing scheme in size, which is a logical course of action for two reasons. Firstly, our company is able to manage a larger number of vehicles and improve the distribution of costs in doing so. Secondly, it has been clear to us for some time that Switzerland is ready for more car sharing. Population growth, limited space in urban areas and the increasing pressure to do something about the climate crisis are just a few of the reasons why. With a larger fleet and more users, we will benefit both the environment and society.

In a nutshell, Mobility focuses on the essentials: on car sharing and providing sustainable mobility. After all, one Mobility car replaces 18 privately owned cars on average – regardless of drive system.

Portrait of Raoul Stöckle — Raoul Stöckle – CHAIRMAN OF THE BOARD OF DIRECTORS

Our cooperative has established car sharing in Switzerland over several decades and is equipped to spread this sustainable form of mobility even more widely. In doing so, we are in tough competition with private car ownership, which still has many advantages on its side: it’s always there, it’s convenient and doesn’t cost much in people’s minds (even if this is demonstrably wrong).

In order to close this gap and make car sharing even more attractive, we are expanding the offer and consolidating the network in both urban and rural areas. In this way, we will ensure that our users always have an alternative nearby if the nearest car is already occupied. We are proceeding with this expansion boldly and apace. Over 200 vehicles were already added last year. And there will be even more this year. At the same time, we are continuing to invest in our digital skills and systems in order to offer customers a reliable and intuitive service. Part of this also involves transferring all use of business car sharing to a new separate area. This process started in mid-2025 and will be completed this year. Among other things, this has the benefit that users will in future be able to switch between private and business journeys with just one click.

Growth, digitalisation and, of course, the ongoing transition to electric mobility: all of this costs money. Mobility will be investing a large sum in the double-digit millions over the next few years. We are in a strong position to do this. Our financial situation is solid and we have the liquidity required.

We are scaling our sustainable mobility service to give even more people access to car sharing and to make further important contributions to overcoming mobility challenges in Switzerland in future.

What makes me particularly optimistic about the future is the advantage that we have over other providers: our community. I see great drive among our delegates and cooperative members to support Mobility and car sharing. Last year, for example, they helped in focus groups as experts, presented Mobility at events for newcomers on site and acted as coaches in electric car training courses. We can and must make even better use of this help to help oneself – in line with our vision: we’re actively shaping the mobility of the future together.

I hope you enjoy reading the 2025 Annual Report.

Raoul Stöckle, Chairman of the Board of Directors

2 Annual balance

2025 in brief

The Mobility Cooperative is carrying out the largest vehicle expansion in 17 years

2025 marks the start of the growth phase for Mobility. Previously, the number of vehicles remained at a similar level for a long time – at around 3'000. In the past fiscal year, however, 210 more cars were added to the fleet. This is the biggest increase since 2008. This means that 3'260 shared vehicles are now available throughout Switzerland. At the same time, Mobility is increasing the number of locations to 1'650. At the end of the year, the cooperative had 298'000 users and 5'700 business customers. Almost 200 additional companies and municipalities are now opting for our car sharing scheme.

Finances: higher corporate loss due to extraordinary depreciations and amortisations

As part of its 2025 growth strategy, Mobility has made major investments in new vehicles and digitalisation and has therefore budgeted for a loss of CHF -3 million. This objective has been achieved and exceeded. However, due to extraordinary depreciations and amortisations of CHF 2.4 million in the area of tech, the cooperative closed the fiscal year with a result of -4.5 million – with slightly higher sales of CHF 82.1 million. The extraordinary depreciations and amortisations are related to a strategic decision to implement technological developments ourselves in future and to become more independent of external service providers. In the short term, this step will have a negative impact on the result; in the long term, the decision will have a positive impact on finances and competitiveness.

Despite the negative annual result, Mobility is in a solid financial position. The cooperative has sufficient liquid funds and a high level of self-financing. From this strong position, Mobility will be investing a large sum in the double-digit millions in the coming years in order to expand its offer. In the next three years alone, 1'000 additional cars are to be made available to customers.

Highlights

Row of car-sharing vehicles in the car park in front of the station building in a rural area.

Mobility is DRASTICALLY expanding its offer

More and more Mobility cars are becoming available to users. In 2025, the cooperative will add 210 more vehicles to its fleet. The last major expansion took place in 2008 (+250). The number of locations is also growing – by 50. Each additional car requires a location to be defined, a parking space to be found, markings to be put in place and access to be ensured. And in the case of electric cars, there is also the question of charging infrastructure.

Person plugs a charging cable into an electric car at a public charging station and charges the vehicle with electricity.

Test with electric cars without charging stations

A project involving 16 electric cars without their own charging station was launched in spring 2025. As with refuelling cars with combustion engines, users charge the vehicles while on the go. In return, they receive credit. Charging angels from the community also help when the battery level is very low. The project will run for one year. The findings will lay the groundwork for further planning. More about electrification.

Woman standing next to a red Mobility sharing car with the door open and using shared mobility in everyday life.

High user satisfaction

In 2025, Mobility achieved an average recommendation rate of 55.4 points in the Net Promoter Score (NPS) and is in the “excellent range” (on a scale of -100 to +100). In the previous year, the figure was 63.6. Users are now surveyed on an ongoing basis, mainly after a journey or contact with customer service. The advantage of this over the previous annual survey method is that it provides immediate and more meaningful results.

Row of red Mobility vans in the car park as part of a car-sharing vehicle fleet.

More vans in the fleet

The demand for flexible goods transport options is growing. This is why Mobility is adding 50 additional vans to its fleet. These robust vehicles are ideal for moving house, large purchases at furniture stores or other occasions that require transporting large amounts of goods. There are now more than 200 cars in this category available throughout Switzerland – both in fossil fuel and electric versions.

Three people drive together in a Mobility sharing car and chat during the journey.

Podcast from the Mobility car

In 2025, the Mobility podcast “abgfahre” relocated from the studio to the road. Since then, host Manuel has been driving illustrious personalities around Switzerland. The result is unexpected insights, surprising moments and encounters that reveal what makes our guests unique. Available on all popular podcast platforms and on the Mobility website.

Hand holding smartphone with Mobility app to search for and book a car-sharing vehicle.

New app function

In summer 2025, Mobility added a new feature to the app. Users can now be informed if their predecessor returns the car earlier and ends the reservation. This allows customers to use the vehicle ahead of time if necessary. In the same stroke, this reduces vehicle downtime.

Woman in red suit leaning against the wall of the house next to a Mobility car-sharing vehicle in the city.

Improvement for business customers

Over 5'700 companies use Mobility for their business trips. Previously, this was mainly done using shared Mobility cards. But since summer 2025 this has changed: Now all employees are registered individually, which provides greater transparency in usage while also making it possible to use car sharing for private purposes if necessary. A quick changeover in the app is all it takes.

4 Mobility in numbers

The car sharing service is seeing growth

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Vehicles (+210)

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Locations (+50)

Number of vehicles

707

E-vehicles (+80)

298’000

Customers (+ 14’000)

Number of customers

76’000

Members of the cooperative

Becoming part of the cooperative allows you to benefit from particularly attractive rates.

55.4

Net Promoter Score (2024: 63.6)

User satisfaction remains at an excellent level (scale: −100 to +100). The surveys now take place daily.

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Locations at railway stations (−18)

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Vehicles at railway stations (+40)

Man cleaning the windscreen wiper of a red Mobility car sharing car outdoors.

Julian Fäs — TEAM LEADER SERVICEMOBILER

“My work at Mobility is meaningful: We relieve traffic, reduce the need for private vehicles and thus contribute to better urban planning and a higher quality of life.”

Mobility is growing: using the canton of Geneva as an example

To the article

5 Cooperative system

The delegates elect Laurent Roux to the Board of Directors

In mid-May 2025, the 28th conference of delegates of the Mobility Cooperative was held in Olten. There, the delegates elected Laurent Roux as a new member of the Board of Directors. This was because Markus Mahler, the previous Chairman of the Board of Directors, had decided to leave Mobility after five years to focus more on operational tasks and his own company.

Laurent Roux in a black sweater smiling at the camera and leaning against a table in the office. — Laurent Roux – BOARD OF DIRECTORS

Laurent Roux has been CEO of Verkehrsbetriebe Luzern AG (VBL AG) and a member of the Board of the Association of Public Transport (APT) since 2021. The delegates also confirmed the current members of the Board of Directors Carol Chisholm, Rebecca Karbaumer, Raoul Stöckle and Matthias Wunderlin.

The role of delegate – could it be an option for you too?

Mobility has 150 delegates. They represent the cooperative members of their respective sections and help shape the future of our cooperative. They submit motions, elect members of the Board of Directors and approve the annual report and financial statements. They also gain an intimate insight into Mobility as a company and can contribute their ideas directly.

Delegates and replacement delegates are elected for a term of two years. The next election will be at the member meetings of the sections in early 2027. The time required for the role of delegate is only around three days per year (conference of delegates, delegates’ forum, member meeting). And as a bonus, you get a 20% discount on your Mobility journeys (hourly and kilometre rates).

Find out more

Agile culture at Mobility:

«We need people who want to make a difference»

To the article

6 Working at Mobility

Mobility is bringing key expertise in-house

In 2024, Mobility took the strategic decision to build up its in-house expertise in digitalisation and technology. Various measures were taken and milestones met to achieve this in the past fiscal year:

Insourcing of Proreda: Mobility has taken over the five-strong team from long-standing technology service provider Proreda. We are now using our in-house expertise to accelerate the transformation to future-proof systems. At the same time, the operation of Mobility’s own MobiSys platform remains secure.
Salesforce expertise: We already hired three additional Salesforce specialists as far back as 2024. Together with existing experts, they are helping Mobility make optimum use of the platform for customer relationships in the long term.
New team structure: As part of its organisational development, Mobility has formed user and value stream-oriented teams. These can now respond much more effectively to customer needs.
Competence Centre Ticino: Mobility has opened a branch in the southern canton and hired and trained six colleagues. Mobility intends to continue to build up its technical expertise in Ticino in the future – in close collaboration with Rotkreuz.

Mobility will forge ahead on its chosen path in 2026. Our goal is to have eliminated all dependencies on external software service providers by the end of the year. This not only saves us costs in the long term, but also makes us more agile and able to respond more quickly to customer needs.

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Employees (217 FTEs)

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trainees

Noëlle Fischer smiling in a modern office and looking warmly at the camera.

Noëlle Fischer — NATIONAL ACCOUNT MANAGER

“At Mobility, I appreciate the self-guided work as part of a great team and collaborating with partners on an equal footing.”

0%

of our employees work part-time

In 2025, the Mobility Cooperative had an average of 238 employees (-2). This includes both the Service Mobilers in the field and the employees at the headquarters in Rotkreuz. 26% of employees work part-time, which means that the full-time equivalent (FTE) is slightly lower at 217.

Stronger together:

The community gets involved

To the article

7 Social media

Increased range thanks to well-known creators

Mobility is active on a variety of social media platforms – from LinkedIn to Instagram to TikTok. In doing so, the company creates its own content, engages in active dialogue with the community and increasingly works with well-known social media personalities known as creators.

In 2025, we created a total of 25 collaboration videos with six different creators. This content generated around 3 million impressions and was viewed by 1.5 million people. Working with people from a wide range of fields enabled us to tap into new target groups and communicate our topics in an authentic and approachable way.

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Impressions via all social media platforms

In addition, Mobility produced its own news and explanatory videos with the help of its employees. These address the cooperative’s current issues and explain car sharing content in a clear way.

In addition, many employees took part in the corporate ambassador programme and posted personal posts on their own social media profiles. These posts give people a direct insight into the day-to-day work of Mobility and how employees use car sharing themselves. At the same time, this is also a means by which the cooperative increases its visibility and reaches additional target groups.

All of Mobility’s social media profiles combined have around 25'000 followers. It is a particularly positive sign that we expanded the community on Instagram and LinkedIn by 20% each in 2025. To conclude with a remarkable figure: in total, Mobility’s content (including paid measures) generated over 50 million impressions across all platforms.

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Followers on all platforms combined

Follow Mobility on social media

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