1 Editorial
We are shaping up for the mobility of the future
The mobility sector finds itself in transition; indeed, transformation is also a hot topic at Mobility. This becomes all the more clear when we look back at 2023 and, at the same time, dare to look forwards.
2 Annual profit/loss
2023 in brief
Pleasing growth in users
In the past year, the Mobility Cooperative was able to gain another 16’000 users, taking the total number of users to 277’000. These users have access to 3’020 vehicles – of which around 500 are electric – at 1’600 stations across the whole of Switzerland for car sharing purposes. With a new app, attractive partner offers and customised liability reduction, Mobility has improved the customer experience considerably over the past year.
A solid result for the year
Amid economically challenging conditions, Mobility achieved an annual profit of CHF 1.4 million with a turnover of CHF 84.2 million (+0.3%). This is almost identical to the result of the previous year. The result is pleasing and exceeds expectations. On the one hand, Mobility was confronted with additional expenditure owing to the high prices of electric vehicles as well as the high costs associated with digitalisation and the ridepooling pilot project. On the other hand, the financial result made a significant positive contribution to the result.
You can access the detailed financial report here:
Highlights
Record expansion in Ticino
Each summer, Mobility expands its Ticino fleet so that it can offer the additional tourists excellent car sharing services. Since more and more locals are becoming interested in sharing a car, last summer 67 cars were placed in the southern canton – more than ever before.
Award-winning Mobility app
The new app gives customers a comprehensive tool for searching for, booking and using the approximately 3’000 vehicles. Its features include Bluetooth door opening, an intuitive map, price calculator, damage reporting and petrol station finder. Welcome recognition: winner of the “Master of Swiss Apps 2023” prize.
Ridepooling project in Zurich
Under the name i&any, Mobility set up a ride pooling service in the city of Zurich and ran it over several months. Even though the shuttle service has ended, the experiences from the project have proved valuable. The topic has a promising future and will be pursued further.
Liability reduction for all types of risk
To ensure that no unexpected costs are incurred in the event of a claim, Mobility offers additional liability reduction. This has been available in three options since 2023, whereby users have the choice of reducing their policy deductible to a maximum of 1’000(S), 250 (M) or 0 (L).
Strength in partnerships
As a result of the new partnerships, mobilityPLUS users as well as members of the Mobility cooperative receive discounted rentals with carvelo (electric cargo bikesharing), PubliBike (bike sharing) and VanVan (camper vans). As well as this, Mobility is now working with the French car-sharing provider Citiz, unlocking benefits for users of both companies.
V2X interim conclusion
After one year, the “V2X Suisse” project led by Mobility is recording its first successes: the technology works so that electric vehicles act as batteries that input electricity back into the network when they are not being driven. The final report is set to be published in summer 2024.
Electrification of the red cars
As at the end of 2023, just under 500 of Mobility’s 3’000-strong fleet are purely electric. A great example is Bern railway station, where, at the end of the year, the largest electric station was opened, boasting 31 charging stations. Find out more about electrification in our sustainability report.
End to the one-way offer
After seven years, Mobility ended its one-way offer. The offer allowed users to move between 30 stations in one car without having to return it to the starting location. However, take-up was too low and operation costs too high.
4 Mobility in numbers
More vehicles and high customer satisfaction
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489
Last year, Mobility extended the number of its electrified parking spaces and cars considerably. The goal is to power the entire fleet with electricity by 2030.
277’000
More and more people are opting for one of Mobility's many offers. As such, the number of Mobility customers increased in 2023. Car sharing is a particularly big trend with younger people: the number of Mobility users aged under 28 has doubled in the past three years.
75’800
Some 1’000 people decided to join the cooperative last year. Welcome!
57.6
The value of customer satisfaction – an excellent outcome.
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5 Working at Mobility
236 people give their all to the car sharing cause
Mobility’s 236 employees work together towards a meaningful goal: to be able to provide Switzerland with the best possible shared mobility service. This requires an environment based on trust and one that provides plenty of scope for creativity and exchanging knowledge. For this reason, Mobility has employed a flexible working model for the past seven years. Tasks are completed wherever makes the most sense, be that at home or in the modern office spaces at Suurstoffi in Rotkreuz (more in the Environment report). Even employees who work out and about on the fleet can plan their work day with great freedom.
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A healthy work-life balance is important to the company. Part-time work is encouraged, unpaid leave can be taken from the second year of service and, if someone is ever struggling, free external counselling is available. Moreover, employees can also acquire a financial stake in the company’s success.
6 Cooperative system
Raoul Stöckle elected to the Board of Directors
In 2023, mobility expert Arnd Bätzner reached the end of his term of office and left the Mobility Board of Directors. Delegates elected Raoul Stöckle from Zurich as a new member at a meeting in Olten. Stöckle is a serial entrepreneur and transformation coach. He is married and has two children. As one of the first members of the cooperative, he became familiar with the merits and top-quality service of Mobility early on.
“I believe that one of the BoD’s main responsibilities is to set guidelines and create the freedom for Mobility employees so that future generations won’t need their own car either.”
7 Social media
Lively engagement with the community
The Mobility Cooperative uses various social media channels to promote car sharing and the company and to maintain a constant dialogue with the community. The latest channel is TikTok. Back in 2021, Mobility became one of the first Swiss companies to take the plunge and join the platform, which has paid off. This is because, on TikTok, we can address a young target market that would otherwise be difficult to reach. We are specifically talking about Gen Z and Gen Y here. The Mobility team, which also includes apprentices, produces various self-deprecating content on the topic of “typical commercial apprentice”, “use cases”, "Mobility cars” and “learner drivers”. The success we have had proves it is a worthwhile venture: as of the end of 2023, we recorded more than 5 million video views and 150’000 likes of our page on TikTok.
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Mobility also has an Instagram account, used to engage with the community. On our Instagram page, we post information and also engage with various content related to “use cases”, “electric”, “mobility” and “community generated videos”.
Last but not least, we have increased our activity on the business platform LinkedIn, also to great success. Our follower count is increasing steadily and now stands at 3’500. We use this channel to post content relating to “partnerships”, “Mobility as a company/employer”, “the future of mobility”, “electromobility” and to offer a glimpse behind the scenes.
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